CTV Segments
ad:personam's Data Marketplace offers specialized CTV segments designed for advertisers to precisely target their campaigns within the CTV landscape.
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These segments, accessible through the CTV template, provide a robust foundation for targeting strategies that embrace the future of digital advertising—cookieless and focused on privacy.
Understanding CTV Segments
CTV segments in the ad:personam data marketplace are meticulously designed for connected TV campaigns, embodying the future of privacy-conscious advertising. Distinct from traditional methods, these segments forego the reliance on cookies or invasive user tracking, adhering instead to the emerging standards of digital advertising privacy. They utilize a mix of contextual cues, TV viewership patterns, streaming habits, and household characteristics to afford advertisers pinpoint accuracy in targeting. This blend of predictive audience insights from Proximic ComScore, along with cookieless audience data from DigiSeg and detailed personas, enables the creation of CTV campaigns that are both highly relevant and respectful of viewer privacy
Features of CTV Segments
- Cookieless Targeting: Reflecting the shift towards privacy-first advertising, CTV segments operate without the need for cookies, ensuring that your targeting strategies are compliant with current and future regulations.
- Contextual and Audience-Based Targeting: CTV segments provide a variety of targeting options to enhance the relevance and effectiveness of your campaigns:
Contextual Segments: Provided by Peer39, these segments allow advertisers to target ads based on CTV content genre, such as "Content Genre - Movies," aligning ads with the specific interests of viewers.
Predictive Audience Segments from Proximic ComScore: Focus on TV viewership patterns (e.g., "Predictive Audience > TV > Genre > Drama") and streaming habits (e.g., "Predictive Audience > CTV Streaming > Netflix Watchers"), enabling advertisers to reach audiences based on their viewing preferences and behaviors.
ComScore’s Predictive Audiences with Spiketrap: Leverages cutting-edge segments for reaching gaming audiences through predictive behavior analysis. These segments are especially valuable for advertisers looking to connect with the gaming community, offering insights into players, fans, and enthusiasts of popular gaming genres.
Cookieless Audience Segments from Proximic ComScore: Target based on personas, such as "Predictive Audience > Personas > Seasonal > Holiday Online Shopper," offering insights into consumer behaviors and interests without using cookies.
Cookieless Audience Segments from DigiSeg: These segments are defined by household characteristics, like "Household Income > C: Middle 40-60%, Travel & Vacation > B: Business Travelers," providing targeting options that do not rely on personal data or cookies.
These advanced CTV segments from ad:personam, bolstered by partnerships with leading data providers like Peer39, Proximic ComScore, and DigiSeg, enable advertisers to craft highly targeted campaigns. By utilizing contextual information, viewership data, and household characteristics, advertisers can create compelling CTV ads that resonate with their intended audience, all while adhering to privacy standards and maximizing campaign performance.
How to Utilize CTV Segments for Targeting
To leverage CTV segments for your advertising campaigns:
- Select the CTV Template: Begin by choosing the CTV template within ad:personam's DSP platform. This template is specifically designed for CTV campaigns and is fully compatible with CTV segments.
- Choose Your Segments: Browse the available CTV segments in the data marketplace. You can select from contextual segments for genre-specific targeting or opt for audience segments based on household characteristics for broader targeting.
- Implement Your Campaign: With your selected segments, proceed to set up and launch your CTV campaign. The cookieless nature of these segments ensures that your targeting is both effective and privacy-compliant.
Benefits of Using CTV Segments
The use of CTV segments in your campaigns offers several advantages:
- Enhanced Engagement: By targeting specific content genres or audience characteristics, you can ensure your ads are more relevant and engaging to viewers.
- Privacy Compliance: The cookieless approach of CTV segments ensures that your campaigns remain compliant with privacy regulations, building trust with your audience.
- Precision Targeting: The detailed segmentation allows for precise targeting, increasing the likelihood of reaching your desired audience and achieving campaign objectives.
In conclusion, CTV segments from ad:personam's Data Marketplace provide a powerful tool for advertisers aiming to capitalize on the growing CTV advertising space. By leveraging these cookieless, privacy-focused segments, advertisers can execute targeted, effective, and compliant CTV campaigns that resonate with audiences and drive results.