Create a Legacy Conversion Pixel

• Universal Conversion Pixels are designed for versatility, allowing the tracking of multiple conversion actions through a single pixel. This is particularly advantageous for advertisers seeking to streamline their tracking processes across diverse campaigns and platforms. By setting specific conditions such as URL visits or predefined events (e.g., sign-ups, purchases), Universal Conversion Pixels can capture a wide array of user interactions, simplifying data collection and analysis.
• Legacy Conversion Pixels, on the other hand, are tailored for specific actions. If implementing a Universal Pixel is not possible or preferable—perhaps due to technical constraints or specific tracking needs—a Legacy Conversion Pixel can be used. These pixels are typically:
• A single snippet of JavaScript or an image tag placed directly on the page where the conversion occurs (e.g., a registration or purchase confirmation page).
• Associated with specific events, which can be configured via Tag Manager software for more complex implementation scenarios.

Creating a Legacy Conversion Pixel involves several key steps that ensure accurate tracking and data collection. Below, we guide you through each step of the process:

• Insert Name:
• Provide a unique name for your pixel. This name should clearly identify the purpose or the specific campaign it is associated with, facilitating easier management and reporting.
• Set Repeat Conversion Type:
• Decide how you want to count conversions from individual users. Options include:
• Count one conversion per user: Ideal for single-action conversions where repeat actions are not relevant.
• Count all conversions: Suitable when every instance of a conversion action (e.g., multiple purchases) is essential to track.
• Configure Attribution Window:
• Specify the timeframe within which a conversion can be attributed to a prior creative interaction. This involves setting:
• Post View Attribution Window: The number of days post-ad view during which a conversion is considered related to the viewed creative.
• Post Click Attribution Window: The number of days post-ad click during which a conversion is considered related to the clicked creative.

Once your Legacy Conversion Pixel is configured, you can retrieve the script needed for implementation:

• Navigate to the Conversion Pixel section within your platform.
• Click on the < > icon adjacent to the pixel's listing.
• Follow the on-screen instructions to copy and place the pixel code correctly on your site or within your Tag Manager setup.