DSP Reports Service

• Diverse Reporting Options: Choose from a selection of reports, including delivery analytics, site domain performance, geo analytics, video analytics, segment performance, and device & frequency insights.
• Customizable Reports: Tailor your reports by selecting specific campaigns, report types, and detail levels to meet your unique strategic needs.
• Up-to-Date Insights: Benefit from data consolidated up to four hours prior, ensuring you receive the most current insights possible.
• Email Delivery: Opt to receive your reports directly via email, allowing for easy access and shareability.

• Selecting the Report Interval : Start by choosing the time interval for your report. Options include:
• Today: Get data from the start of the current day up to the present.
• Yesterday: Review data from the entire previous day.
• Custom Data Range: Specify any time period you need to analyze.
• Selecting Campaigns : For this service, you can select only one campaign for analysis at a time. This focused approach allows for an in-depth review of the chosen campaign, facilitating a thorough evaluation of its performance and strategic effectiveness.
• Choosing Report Types : Select the type of report you need based on what insights you are looking for:
1. Delivery Analytics: Understand the reach and efficiency of your campaign delivery.
2. Site Domain Performance: Examine how well different domains and sellers are performing.
3. Geo Analytics: Provides detailed insights into geographical performance by breaking down campaign data by country, region, and city.
4. Video Analytics: Focus on the performance metrics specific to video content.
5. Segment Performance: Allow you to evaluate the effectiveness of the specific segments targeted in your campaigns. This analysis helps in understanding how well different segments are responding, enabling targeted adjustments and optimizations.
6. Devices & Frequency: Analyze how frequently ads are displayed across different devices.

• Setting Up Email and Decimal Preferences : Configure your report to be sent to your email. Additionally, choose your preferred decimal format, this setting ensures that the numerical data in your reports aligns with your regional standards or personal preference:
• Comma: Commonly used in Europe and other regions.
• Dot: Typically used in the United States and the United Kingdom.

• Submitting Your Report Request : Once you have configured all necessary settings, submit your request. The 'Send' button will only become active once all required fields are filled. This ensures that all necessary information is included before the report generation begins.

The data fields included in your reports vary depending on the type of analysis:

• Delivery Analytics includes:
• Time granularity by hour
• Standard identifiers like advertiser and insertion order IDs and names
• Creative details such as ID and name
• Geographical data (country names)
• Media types and performance metrics such as impressions, clicks, conversions, and costs
• Viewability metrics like imps viewed and view measured imps
• Site Domain Performance adds fields related to:
• Daily granularity
  
• Site domain
• Mobile application name
• Category names (top and second level)
• Operating system family
• Supply type and seller member name
• Key performance metrics such as impressions, clicks, and conversions
  
• Geo Analytics captures:
• Daily granularity
• Geographic details including country code, region, and city names alongside standard campaign identifiers
• Key performance metrics such as impressions, clicks, and conversions
• Video Analytics includes standard fields plus:
• Video engagement metrics like 25%, 50%, 75% view rates, ad requests, responses, errors, completions, and average view times
• Video interaction specifics such as starts and skips
• Devices & Frequency reports offer:
• Device types and media types
• Frequency capping details
• User approximations and average impression frequency alongside the usual campaign data

Each of these data points is meticulously gathered and presented in the reports, providing comprehensive insights to help you make informed decisions about your advertising strategies.