ad:personam Interactive Dashboards
Interactive Dashboards empower users of the ad:personam Self Serve DSP to actively engage with and dissect campaign data across multiple dimensions.
Ciro Scognamiglio
Last Update 10 mesi fa
Getting Started
Selecting Campaigns : Begin by using the "Select Campaigns" dropdown to choose up to 5 campaigns. This selection tailors the dashboard to display data specific to the campaigns of interest.
Submitting Your Selection : After making your selections, click the "Submit" button to load the visualizations. Data is represented through various charts and tables, each updated periodically to reflect the most current metrics.Dashboard Components
Each component of the Interactive Dashboard serves a specific purpose in campaign analysis:
- Campaign Performance Scorecards: Summarize key metrics like impressions, clicks, click-through rate (CTR), cost per mille (CPM), and cost. These scorecards are updated hourly.
- Campaign Performance Table: Provides a comprehensive overview of each selected campaign and their performance metrics, updated hourly.
- Campaign Creative Chart: A pie chart displaying the distribution of impressions across the top 5 creatives by impressions, updated hourly.
- Campaign Creative Table: Similar to the Campaign Performance Table but focuses on creative ads, updated hourly.
- Categories Chart: A bar chart showing the distribution of delivery (impressions) by domain category, updated daily.
- Domains Categories Table: Lists the top 50 domains and their performance metrics, updated daily.
- Segments Chart: Illustrates the distribution of impressions by segment targeting in a bar chart format, updated daily.
- Campaign Device Chart: Analyses the distribution of impressions by device type (mobile phones, tablets, desktops), updated daily.
- Campaign Sellers Table: Shows performance metrics by Sellers/Inventory Partners, updated hourly.
- Campaign Geo Table: Displays performance metrics by geographical country and region, updated daily.
Navigating the Dashboard
- Interactivity: Click on elements within charts to drill down for more detailed data views.
- Data Refresh: Each component's data refresh rate is indicated, ranging from hourly to daily updates, ensuring you have the latest information at your fingertips.
Interactive Dashboards are designed to enhance your ability to monitor, analyze, and adjust campaigns based on detailed, up-to-date data across various metrics and dimensions. By integrating these tools into your daily analysis, you can leverage the full potential of ad:personam's data-driven capabilities to optimize your digital advertising strategies.