FAQs: Advertiser Policy
As a buyer on the Microsoft Advertising Platform, formerly referred to as the Xandr Platform, ad:personam is bound by its Advertiser Policy, which apply to every user of the application.
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- What types of content are universally prohibited on the Microsoft Advertising Platform?
- Content that is considered universally prohibited includes:
- Dangerous hate speech
- Pornography
- Malware
- Piracy
- Weapons
- Violence
- Defamation
- Illegal drugs
- Auto-downloads and auto-redirects
- Certain types of deceptive content
- Morally reprehensible content without redeeming social value.
- Are there specific restrictions regarding the depiction of violence?
- Yes, any content that depicts, contains, or provides access to violent content is prohibited. This includes material that might incite violence or is graphic in nature.
- What should advertisers know about content related to weapons?
- Advertisements should not feature the sale of or instructions to create bombs, guns, ammunition, or other weapons. Content facilitating the acquisition or assembly of weapons is strictly prohibited.
- Can advertisements include political content?
- Political advertising is permitted, subject to receipt of specific information about the advertising and its buyers, and inclusion of any disclaimers required by applicable laws or Microsoft Advertising Platform policy. Political ads must not be related to elections in a country where the buyer or the advertiser is considered foreign.
- What guidelines apply to advertising gambling content?
- Gambling content is allowed but comes with geographic and other restrictions. Advertisers must ensure compliance with all applicable regulations and must possess the necessary licenses where their ads are targeted. Gambling ads are outright prohibited in certain countries.
- What types of gambling advertisements are allowed on the Microsoft Advertising Platform?
- The Microsoft Advertising Platform permits advertisements that promote, directly or indirectly, both online (internet and mobile) and offline (land-based casinos, betting shops, card rooms, or other gambling establishments) gambling activities. This includes casino games, poker, sports betting, pari-mutuel wagering, lotteries, raffles, sweepstakes, penny auctions, and fantasy sports.
- What are the geographic restrictions for gambling advertisements?
- Gambling advertisements are strictly prohibited in several countries regardless of local legal statuses. These countries include China, Egypt, Hong Kong, India, Indonesia, Russia, Singapore, Taiwan, Thailand, and the United Arab Emirates. For all other regions, advertisers must comply with local laws and possess the necessary licenses to operate and advertise in those jurisdictions.
- How does the Microsoft Advertising Platform verify compliance for gambling ads?
- Advertisers must provide evidence that they hold all required licenses and are in full compliance with applicable laws in the jurisdictions they target. The platform may conduct due diligence to verify the compliance of both the buyer and the advertiser. Approval to serve gambling ads does not guarantee that ads will be allowed to run; the platform retains discretion to disallow ads based on their compliance checks.
- What responsibilities do advertisers have when placing gambling ads?
Advertisers are responsible for ensuring that their gambling ads:
Do not target jurisdictions specifically prohibited by the policy.
Include all necessary disclaimers and obtain all required governmental approvals and licenses.
Are only served in jurisdictions where they are legally permitted.
Comply with all applicable laws, rules, and regulations in the targeted jurisdictions.
- What constitutes 'deceptive content' under the policy?
- Deceptive content is anything designed to mislead users into taking action. This includes creatives that mimic functionality (like video players or system errors), or those that mislead users about the content on clicking (like fake download buttons).
- How does the platform handle content related to government forms or services?
- Content that charges for government forms or services which are available for a lesser charge or free directly from the government is prohibited. This is to prevent misleading or exploitative practices.
- What are the requirements for software downloads advertised on the platform?
- For software downloads, the advertisement must:
- Not contain malware
- Clearly inform users about all functionalities
- Obtain informed consent before installation
- Provide an easy uninstall process
- Allow users to maintain control over their computing environment
- Are there specific rules regarding content that interferes with user navigation?
- Yes, any content that causes interference with user navigation, such as preventing a user from leaving a page or forcing new windows without user interaction, is prohibited.
- What are the consequences of failing to provide adequate privacy notices or obtaining necessary user consent?
- Content that fails to provide adequate privacy notices or does not obtain the necessary user consent for data collection and use is in violation of the policy. This includes ensuring compliance with laws regarding the material functionality of sites or software used for ads.