How to Create and Edit Domain Lists
Managing where your ads appear is crucial for brand safety and campaign effectiveness. ad:personam Self Serve DSP's domain lists feature lets you target or exclude specific domains to enhance your advertising strategy.
Ciro Scognamiglio
Last Update há um ano
Benefits of Domain Lists for Brand Safety
- Enhance Brand Alignment: Use allowlists to ensure your ads only appear on domains that match your brand's values and target audience.
- Prevent Undesired Placements: Blocklists help avoid placements on sites that could harm your brand's reputation.
- Improve Ad Performance: Tailoring where your ads are shown can lead to higher engagement and better campaign results.
Creating a Domain List
- Navigate to the Domains List section of Snippet and click on the "+" sign.
- Name Your List: Choose a clear name that reflects its purpose, like “Tech News Sites”.
- Select List Type: Decide if it’s an allowlist or a blocklist.
- Click Create: This initiates your new domain list.
- Add Domains:
- Via CSV: Upload a .csv file containing the domains url in a single column with no headings or duplicates.
- Manually: Type in domains, separated by commas or new lines.
- Confirm and Save: Review your list, then save it with the “Confirm” button.
Editing a Domain List
- Find Your List: In the Domains Lists section, click the “Preview” icon next to the list you wish to edit.
- Review and Edit: Click “Next” to see list details, where you can:
- Remove domains by clicking the “x” next to them.
- Add more domains manually or via CSV.
- Update Your List: After adjustments, hit “Confirm” to save changes.
Understanding valid items for Domains Lists
When curating your domain lists, it's crucial to understand which URLs can be effectively included to ensure your campaign targets the intended audience without compromising brand safety. Here's a guide to help you navigate the inclusion of URLs in your domain lists accurately.
- Domains and Subdomains
Targeting extends to whole domains (example.com) and subdomains (blog.example.com).Direct targeting of specific directories (example.com/blog) isn't standard. - App Bundle ID/App ID
unique marker for apps, with iOS utilizing iTunes IDs and Android employing Package Names.
Distinct identifiers for applications, varying between platforms—com.example.appname for Android and numerical formats like 123456789 for iOS.These IDs are accessible on the app's store detail page.
Utilizing the Domains List Generator:
Our Domains List Generator tool empowers you to create customized domain lists based on comprehensive datasets. This tool is invaluable for assembling targeted allowlists or blocklists, significantly enhancing your campaign's targeting strategy and ensuring adherence to brand safety standards.