Optimizing Your Campaign with Supply Path Optimization (SPO) and Inventory Access

• For specific reach and availability, users can consult the inventory section within the ad:personam Dashboard.
• The inventory list available on the dashboard represents a curated selection of sellers, useful for targeting specific geographies (primary geo).
• Note: The list does not represent the entire universe of available sellers but provides a snapshot of key partners that can enhance your campaign’s effectiveness in specific regions.

The new Supply Path Optimization (SPO) feature in ad:personam empowers advertisers to ensure their ad spend is used most effectively by targeting the most transparent and effective supply paths. By selectively including or excluding specific sellers, SSPs, Exchanges, and Publishers, advertisers can reduce waste and boost campaign performance.

Key Features of SPO:

• With SPO, you can fine-tune your campaign’s supply sources by including or excluding specific Sellers, SSPs, Exchanges, and Publishers.
• If no specific sellers are selected, the campaign will automatically target all eligible sellers.
• If certain sellers are excluded, the campaign will target all eligible sellers except for the excluded ones.
• Conversely, if specific sellers are included, the campaign will target only those selected sellers.

• This feature is applicable only to campaign templates targeting Open Exchange supply types. Campaigns using PMP (Private Marketplace) or curated deals do not support SPO.

• ad:personam periodically curates a list of eligible sellers based on brand safety parameters, ensuring that your ads appear in environments that align with your brand values.
• The list of available sellers for consultation and targeting is also regularly updated to reflect the most effective and relevant supply paths.

1. Accessing SPO Settings: Navigate to the campaign setup in ad:personam.- Under the Supply Path Optimisation in Campaign Settings, you’ll find the option to manage your supply paths.
2. Selecting Sellers: Choose specific Sellers, SSPs, Exchanges, or Publishers to include or exclude from your campaign.- Use the curated list to make informed decisions based on your campaign goals and brand safety considerations.
3. Saving Your Settings: Once you’ve made your selections, the settings will apply to your campaign. These adjustments will ensure your ads are served through the most effective and relevant supply paths.

ad:personam’s SPO feature provides advertisers with a powerful tool to optimize their supply paths, ensuring that every advertising dollar is spent effectively. By carefully selecting the most appropriate and transparent inventory sources, you can enhance campaign performance, reduce waste, and maintain alignment with brand safety standards.
For a detailed list of targetable sellers and to explore inventory availability, visit the inventory section in your ad:personam Dashboard. Start leveraging SPO today to take full control of your campaign’s reach and efficiency.