Microsoft In-Market Audiences: Targeting the Ready-to-Buy Audience

Leveraging the unique intent signals from Bing searches and user activity across Microsoft solutions, this template provides advertisers with the ability to target audiences that are primed for conversion, ensuring that your ads reach individuals who are ready to buy.

Key Benefits:

• High Conversion Potential: Target audiences based on active search and engagement behaviors, indicating a strong likelihood of purchase.
• Global Reach: Available in over 90 markets, allowing for extensive international targeting.
• No Additional CPM Cost: These audiences are available free of charge, with no additional CPM costs, providing cost-effective targeting solutions.

How to Use Microsoft In-Market AudiencesWhen setting up a campaign using the Microsoft Audience template, you’ll have access to a broad range of categories, allowing you to tailor your campaign to reach users most relevant to your product or service. By selecting one or more of these segments, you can ensure that your ads are displayed to users who are actively searching for products or services within those specific areas, maximizing the relevance and impact of your campaign.

Creative RequirementsFor campaigns using the Microsoft Audience template, it’s important to adhere to the following creative restrictions:

• Ad Types: Banners
• Creative Formats: Creatives must be hosted, non-HTML5, or third-party tags.

These restrictions ensure that your ads are compatible with the platform and can be effectively delivered to your target audience.

The Microsoft In-Market Audiences template offers a unique opportunity to reach users who are already in the market and ready to make a purchase. With no additional CPM costs and a wide range of targetable categories, this template is a valuable tool for advertisers looking to optimize their campaigns for higher conversion rates. Start leveraging Microsoft’s powerful intent signals today to connect with audiences that matter most to your brand.