Choosing Your Campaign Template
ad:personam simplifies the process with a suite of campaign templates designed to enhance the efficiency of campaign setups and provide tailored targeting options.
Ciro Scognamiglio
Last Update منذ ٦ أشهر
To start creating a campaign in ad:personam, simply click the "+" button in the campaign section of your advertiser. From there, you'll be presented with a variety of campaign templates, each offering different targeting options to match your campaign goals. Each template in ad:personam's arsenal is designed to cater to various campaign objectives and audience targeting needs, providing advertisers with the tools necessary for successful programmatic buying across multiple digital landscapes. The templates available include:
Understanding Campaign Channels
ad:personam simplifies the campaign creation process by categorizing campaign templates into different channels, each tailored to specific advertising mediums. These channels help advertisers choose the most effective strategies for their campaign goals, ensuring that their ads reach the right audience with the right message.
- Display : Engage your audience with visually impactful ads across websites, mobile apps, and digital platforms. Display campaigns target users through context, audience data, or specific environmental triggers, providing a versatile approach to programmatic advertising.
- Video : Deliver dynamic video ads to your audience through popular video platforms, connected TVs, or premium streaming services. Video campaigns are designed to maximize engagement and retention by presenting high-quality video content to viewers in contexts that align with their interests
- Audio : Reach listeners with audio ads streamed across music services, podcasts, and other digital audio content. Audio campaigns create an immersive and personal connection with your audience, offering a unique way to engage users who are on the go or multitasking.
Display Campaigns
- Contextual : Contextual campaigns place your ads alongside content directly relevant to your ad's message, using selected topics to ensure alignment. This method enhances user engagement by presenting ads in contexts that match the viewer's current interests, without depending on personal data. ad:personam collaborates with Peer39, ComScore, and DoubleVerify for real-time, cookieless contextual targeting, prioritizing privacy and adhering to strict standards and regulations. Creative formats required: Display ads such as banners, static images, HTML5, third-party tags and Native Ads.
Microsoft Audience: The Microsoft Audience template allows advertisers to tap into In-market Audiences curated by Microsoft. These segments are composed of users who are actively searching and engaging within specific categories, indicating a high likelihood of conversion. Leveraging Microsoft’s unique intent signals from Bing searches and user activity across Microsoft platforms, this template ensures that your ads reach an audience that is ready to buy. In-market Audiences are available globally in over 90 markets, providing extensive reach for your campaigns.
Creative formats required: Banners. Creatives must be hosted, non-HTML5, or third-party tags.
- Audience : The Audience template on ad:personam allows for precise targeting through audience segments defined by demographics, interests, and behaviors, provided by trusted third-party sources. These segments ensure that your campaigns reach individuals more likely to engage with your content, thanks to the rich insights into audience preferences and online activities. This targeted strategy is ideal for advertisers seeking to connect meaningfully with specific user groups. Creative formats required: Display ads such as banners, static images, HTML5, third-party tags and Native Ads.
- Content Categories : Content Categories target broader segments of web content, grouping websites, domains, and apps by the Internet Advertising Bureau (IAB) classification. This approach differs from the more specific contextual targeting by allowing advertisers to focus on entire content categories, such as news sites or industry-specific domains, providing a wider reach across relevant content areas. Creative formats required: Display ads such as banners, static images, HTML5, third-party tags and Native Ads.
- Remarketing : The Remarketing template empowers advertisers to reconnect with users who have previously interacted with their content. By leveraging data collected through the universal pixel, advertisers can create audiences specifically designed for retargeting efforts, enhancing the likelihood of re-engagement and conversion. Creative formats required: Display ads such as banners, static images, HTML5, third-party tags and Native Ads.
- Mobile Apps : The Mobile Apps template targets users on mobile applications, focusing on mobile cookieless audiences, mobile apps contextual categories and specific operating systems. This approach is ideal for advertisers aiming to reach mobile-centric users with tailored, engaging content delivered directly through apps. Creative formats required: Display ads such as banners, static images, HTML5, third-party tags and Native Ads.
- Macro : The Macro template allows advertisers to leverage broad targeting options like weather conditions, perfect for campaigns that aim to resonate with audiences based on their current environment. This strategy employs weather contextual segments to align messaging with relevant weather conditions, ensuring higher engagement and relevance. Creative formats required: Display ads such as banners, static images, HTML5, third-party tags and Native Ads.
Video Campaigns
- Video : The Video template simplifies the creation of video campaigns, offering access to premium inventory and enabling advertisers to choose the perfect video context, whether in-stream or outstream. Coupled with targeting options for cookieless audiences and optimized for Cost Per Completed View (CPCV), this template ensures that ads reach viewers most likely to engage, enhancing viewer retention and campaign ROI. Creative formats required: Video files or VAST tags, with specific requirements for quality and formatting.
- Connected TV (CTV) : CTV campaigns tap into the expansive audience of connected TV users, with ad:personam's smart templates making the setup process straightforward. These campaigns utilize cookieless audience segments and ctv content genre categories for precise targeting without reliance on traditional tracking methods, ensuring privacy compliance. The CTV template also provides access to Curated Deals, offering premium inventory packaged by the Microsoft team at Xandr, enhancing brand safety and access to diverse content formats. Creative formats required: Video files or VAST tags meeting additional CTV requirements for optimal viewer engagement.
- Video PMP (Private Marketplace) : Video PMP operates similarly to the Video template but focuses on Curated Deals, allowing access to exclusive, premium video inventory through invite-only auctions. This template combines the impact of video advertising with the exclusivity and premium positioning of private marketplace deals. Creative formats required: Video files or VAST tags, with specific requirements for quality and formatting.
- Netflix : Leverage the power of Netflix to reach a premium audience on connected TVs. This campaign type is specifically designed for advertisers looking to engage viewers on Netflix with high-quality video ads. Available exclusively in Germany and Italy, this template offers access to some of the most sought-after streaming inventory. However, due to the premium nature of Netflix inventory, there are limitations on the targeting options you can configure. With a minimum spend of €1000, this option provides a unique opportunity to connect with a highly engaged audience. Creative formats required: Video files (creatives specs).
Audio Campaigns
- Audio : The Audio template is designed for campaigns targeting listeners on digital audio platforms. Similar to the video template, it allows access to premium audio inventory without specific targeting options, focusing on delivering your message through engaging audio content. Creative formats required: Audio files.
In addition to the specific functionalities of each template, ad:personam provides universal targeting and optimization settings across all templates to enhance campaign performance and alignment with brand values. These features are accessible to ensure that regardless of the campaign type, advertisers have the tools needed for precise targeting, brand safety, and effective budget management.
- Default Brand Safety Segments: To maintain the integrity of your brand, ad:personam integrates brand safety features powered by industry leaders like DoubleVerify and IAS. These brand safety segments automatically filter out low-quality or inappropriate websites, ensuring your ads are placed in environments that reflect your brand's values and standards.
- Optimization Algorithms: ad:personam employs a suite of advanced algorithms designed to maximize campaign performance across various objectives. Whether your goal is to build awareness and consideration (focusing on metrics like CPC, CTR, CPCV) or to drive action and support remarketing efforts (emphasizing CPA), these algorithms provide intelligent insights to optimize your budgets effectively.
CPM Model and Optimization
It's important to note that all campaign templates within ad:personam operate on a Cost Per Mille (CPM) model, where the budget is allocated based on impressions served. However, advertisers have the flexibility to optimize their campaigns towards other metrics such as Cost Per Click (CPC), Cost Per Acquisition (CPA), or Cost Per Completed View (CPCV). While the optimization focuses on these specific metrics to achieve campaign goals, billing remains based on the CPM model, offering a balance between effective reach and strategic budget management.
Subscription Levels and Access
ad:personam offers different subscription levels to cater to various advertising needs:
STARTER: Includes access to Contextual, Microsoft Audiences, Audience, Content Categories, and Remarketing templates. Ideal for those beginning their advertising journey or with specific, focused campaign needs.
PRO: Expands the toolkit to include Video, Audio, CTV, Macro, Video PMP, Netflix and Mobile Apps templates, offering a broader range of high-impact advertising options for seasoned marketers looking to amplify their reach and engagement.
Setting Up Your Campaign
With a free account, you're able to navigate through the setup flow of each template, exploring the wide range of targeting and creative options available. However, launching a campaign live requires a subscription that aligns with the template you wish to use. This model ensures that advertisers can fully understand the capabilities and potential of each template before committing to a live campaign.