How to Successfully Launch Your Campaigns: Step-by-Step Guide

Launching a campaign with ad:personam is a straightforward process designed to help you maximize your advertising effectiveness.

Ciro Scognamiglio

Last Update 8 months ago

  1. Ensure You Have an Active Subscription : Your campaign setup can only be completed if you have an active subscription with ad:personam. We offer two plans – Starter and PRO. Depending on your subscription, you'll have access to different campaign templates and levels of support.
  2. Understand the Campaign Timeline : In order to ensure the quality of your campaign, is necessary an audit of the creatives attached to your campaigns. This process is entirely automated, leveraging Xandr's advanced technology to evaluate your creatives promptly and it is generally completed within one business day. The auditing process ensures that your creative ad is suitable for your target audience and meets our standards.
  3. Processing of the Campaign Budget Payment : The campaign will only be set to active and start delivering (pending creative audit) on the set start date once the campaign budget payment has been processed. Please make sure that the payment is taken care of in a timely manner to avoid any delay in your campaign start date. 
  4. Payment of the Campaign Budget Invoice : An invoice for your campaign budget will be issued to you via email, requiring payment within 14 days. The initiation of the creative audit and the activation and subsequent delivery of your campaign are dependent on the processing of this payment.

  5. Campaign Editing / Changes
    • Pre-Payment Edits: Prior to the processing of your campaign's budget payment, you have the flexibility to edit the campaign's budget up to four times. Adjusting the budget for an inactive campaign results in the original invoice being voided and a new invoice being generated.

    • Post-Activation Edits: After your campaign is activated (following payment processing), any changes to the campaign's budget are facilitated through transactions processed via your Credit Balance or through additional invoices. This allows for dynamic adjustments to ensure your campaign continues to meet your evolving needs.

Paying with Credit Balance: Instant Campaign Activation

Immediate Campaign Launch: If you've pre-funded your Credit Balance, and the funds cover your campaign budget, your campaign activates immediately. This expedites the launch process, bypassing the typical invoice payment waiting period.

Automatic Deduction: When using Credit Balance, the required amount is automatically deducted. If there's a shortfall, you'll receive an invoice for the difference.

Handling Overpayments or Mistakes: In case your campaign is activated using Credit Balance by mistake:

  • Contact our support team for assistance.
  • Opt to reduce your campaign budget to the minimum possible amount (in your advertiser currency), which results in the surplus funds being credited back to your balance, ready to be utilized for future campaigns.

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