How to Create Native Ads
Native advertising is an effective way to engage your audience without disrupting their browsing experience. By blending in with the content of the platform, native ads offer a smoother, more integrated form of advertising. Here’s how you can create
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- Step 1: Choose Your Creative Type
Start by selecting “Native Ads” as your creative type. This option is tailored for ads that complement the look and feel of their hosting platform. - Step 2: Visual Elements
- Upload a logo or icon that represents your brand well. Make sure it is 300 x 300 pixels, with a 1:1 aspect ratio, in JPG or PNG format, and under 200 KB.
- Upload an image that stands out and is relevant to your ad content. The image should be 1200 x 627 pixels, with a 1:1 aspect ratio, in JPG or PNG format, and not exceed 1 MB.
- Step 3: Craft Your Message
- Insert a title for your ad that captures attention, limited to 25 characters.
- Provide a brief description of your product or service in the body text box, keeping it under 100 words.
- Mention the brand name in the “sponsored by” field, using no more than 25 characters.
- Step 4: Call-to-Action (CTA)
- Add a suggested CTA that clearly tells users what action you want them to take. This should be concise, with a maximum of 25 characters.
- Step 5: Landing Page URL
Enter the URL of the landing page where users will be redirected upon clicking your ad. Ensure it begins with “https://”. - Step 6: Submit Your Ad
After ensuring all information is correct and complete, click “Submit” to finalize your native ad creation. - Optional: Third Party Tracking Pixel
Similar to banner ads, you have the option to add a third-party tracking pixel to your native ad for enhanced performance tracking.
Creating native ads on ad:personam is a straightforward process that, when done correctly, can significantly enhance your advertising efforts. By following these steps, you can design ads that not only capture attention but also blend seamlessly with their environment, offering a non-intrusive, engaging experience for users. For more tips on optimizing your native ads, check out our [advanced guide to native advertising](#).