Adding Third-Party Tracking Pixels to Your Creatives

These pixels, which can be implemented through JavaScript or HTML elements, are designed to record various types of events, such as impressions, signifying each instance an ad is viewed by a user.

1. Initiate Creative Setup: Start by selecting “Add new creative” to begin creating a new ad creative.
2. Expand Third-Party Pixel Section: Look for the “Add third party pixel (optional)” option and click to reveal the input field.
3. Input Tracking Pixel: Paste your impression tracking pixel URL into the designated field. This step integrates the tracking functionality directly with your creative.
4. Upload and Save: Finalize the process by clicking on “Upload.” This action saves your creative with the added tracking pixel, ready for deployment in your campaigns.

ad:personam supports the inclusion of up to three impression tracking pixels per creative, allowing for a comprehensive tracking setup:

• Two Image Pixels: These should be URL-image pixels starting with https://, designed for tracking via an invisible 1x1 pixel image.
• One JavaScript Pixel: A URL-js pixel also starting with https://, intended for executing a piece of JavaScript code for tracking purposes.

These examples illustrate how to structure tracking pixel URLs for integrating with ad verification partners like IAS, enhancing your campaign's transparency and data collection.

Image Pixel Example: For an Integral Ad Science (IAS) pixel, you might use a URL similar to:

JavaScript Pixel Example:

By incorporating third-party tracking pixels into your ad:personam creatives, you unlock a new level of insight into your campaign's performance. This integration not only aids in ad verification but also enriches your data analytics, empowering you to make informed decisions for optimizing your advertising strategies.