How to Upload Audio Ads
Engage your audience through the power of sound by uploading audio ads. This guide provides a step-by-step process to ensure your audio creatives are ready to resonate with listeners.
Ciro Scognamiglio
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- Step 1: Select Creative Asset
Initiate the upload process by choosing “Audio” as your creative asset. Click “Next” to move on. - Step 2: Audio File Guidelines
Before proceeding, ensure your audio file aligns with these specifications: - File Size Limit: Keep the file size under 10 MB.
- Media Type: Your audio should be in MP3 format.
- Bit Rate: Maintain a minimum bit rate of 128 kbps.
- Ad Length: Decide on the duration of your ad, opting for either 15 or 30 seconds.
- Step 3: Upload Your Audio
Use the “Upload” button to select and upload your audio file. Ensure your file is in MP3, WAC, or OGG format for compatibility. - Step 4: Naming Your Creative
The name of your uploaded file will be used as the creative name. Use a clear and descriptive naming convention for easy reference in reports. - Step 5: Audio Length Selection
Choose the duration of your ad from the provided options: 15s or 30s. If your ad's length is in-between, select the nearest available duration. - Step 6: Landing Page URL
Specify the URL of the landing page where listeners will be directed upon interacting with your ad. Confirm the URL starts with “https://” for a secure user experience. - Optional: Third Party Tracking Pixel
To enhance your ad’s performance monitoring, consider adding a tracking pixel. This tool helps track metrics like viewability and brand safety through third-party technology. - Step 7: Finalize Upload
After verifying all details, click “Upload” to complete the submission of your audio ad.
Following these steps ensures your audio ads are properly set up to capture the attention of your audience effectively. For additional tips on creating impactful audio advertising, refer to our detailed guides on audio creative best practices.